3 Ways to Differentiate Your Company’s Content Strategy

Have you thought about adding a ‘Content Studio’ to the office?

Photo by Jenny Ueberberg on Unsplash

Now that we’re past the New Year, the snow is melting and it’s a fresh start for all of us — I wanted to share unique content strategies your brand can use to attract the right kind of attention.

The digital age delivers an overwhelming amount of content on a daily basis. A quick search of “content creation”, for example, pulls up about 871,000,000 results!

How can someone sort through all that and know what’s actually relevant? The key here is to create content your audience enjoys so they find it on their own and share it with others.

Here are three ideas to explore.

Filming content in the office

If your organization is fortunate enough to have an office space after the pandemic, you should use it for more than meetings.

Dedicate one conference room or maybe a whole office corner as the “Content Studio”. Whether it’s taking product photos or going live to share industry knowledge, this is the space to do it.

Invest in a single-color backdrop (that matches your brand colors), sufficient lighting, and a camera or high-quality smartphone to film with…