Zapier’s rebrand kept them out of the Russia-Ukraine war — Another year goes by and I am still hearing about “the top rebrands” only to find out it’s a logo redesign by a popular brand. Well, I’m here to change the game. When I started this series, “The Best Rebrands,” I noticed that most articles only focus on the redesigned…

Use this simple 5-part structure to publish more often — Do you want to write more but have a hard time knowing where to start? Well, you’re not alone. The writing process creates certain roadblocks that can slow down even the best writers. From choosing the right topic to finding a working title, it’s a science. Possibly the largest leap…

The power of a singular focus for outsized success — Is less actually more when it comes to product strategy? The biggest and most sponsored company on YouTube right now has reached its billion dollar valuation on the backs of a single product. Athletic Greens provides an intriguing case study. The supplement brand achieved this by honing in on one…

Followers don’t mean sh*t! Sorry not sorry — Ever wondered why your newsletter promos don’t magically turn your social media followers into subscribers? Trust me, I’ve been there too. Those Instagram likes and comments make it seem like our fans are just waiting for exclusive industry insight to land in their inbox. But oh boy, reality can be…

Your content should spark reactions, not yawns. — The world of B2B content is a crowded one. There’s so much noise out there, that it can be hard to stand out from the crowd. But if you want to grow your business, you need to create content that’s actually worth reading. So how do you write and promote…

This is a gut punch to every iPhone snob — In two weeks, Apple will replace Lightning with USB-C on the iPhone. Apple has long been the holdout when it comes to charging cables, sticking with its own proprietary Lightning connector while other phone makers have switched to USB-C. But that is all about to change, as Apple has confirmed…

All perspectives are useful, but none are “correct” — Let me ask you something: Do you really see the world as it truly is? If you answered yes, I’ve got news for you — no one does! We all walk around thinking our view of reality is spot on, but it’s just not possible. …

Relax, you don’t have to strong-arm anyone to buy — As a content creator, I want to have a real talk about an issue that I see tripping up so many of us in terms of making money from our work. There’s a certain mindset that far too many creators have that is absolutely going to keep you stuck and…

Free is not always the best deal — Has one question ever compelled you to write an entire article? Sometimes a comment is just a comment and questions can be answered in a sentence. But this question I received felt too important for the typical comment response. Alberto Cabas Vidani had a great question after reading my article…