Use this simple 5-part structure to publish more often — Do you want to write more but have a hard time knowing where to start? Well, you’re not alone. The writing process creates certain roadblocks that can slow down even the best writers. From choosing the right topic to finding a working title, it’s a science. Possibly the largest leap…

Rule #0: Ask customers for their phone numbers — I’m here to confess. I’m guilty of signing up for a brand’s SMS list (aka text messaging), getting the 15% off welcome code, and replying ‘STOP’ soon after. But you can’t pin it all on me. The fact is most brands don’t do SMS properly. It becomes just another loudspeaker…

Be the big brand on the block from day one. — Coca-Cola was around way before the Internet. When they first jumped onto social media platforms, they too started with zero followers. Of course, their brand was well-known already, but somehow they spread the word that they were active on FB or maybe MySpace at the time. If your new profile…

Master SaaS pricing page design to turn visitors into customers — You may not know it, but your website's ‘Pricing’ button is the most important tab in your nav bar. Most eCommerce sites that struggle to convert visitors into paying customers have neglected their pricing page. They lead with the generic 3-column approach: Low/free price (request an email address to get…

Unconventional strategies for challenging times — “Fail fast, fail often” has always baffled me. While the idea of learning from failures and iterating quickly is a sound one, the emphasis on failure seems misleading. As a solo founder, you may feel like you’re constantly treading water, trying to keep up with the latest trends and competing…

You're not writing the bible. You can relax — Online writers are known to hide behind the keyboard. We speak our piece and get out of the way. Our confidence hangs on the words we write and what readers say about those words. But the internet is overflowing with content, and it's easy to get lost in the noise…

Designing for scalability may sacrifice user experience — In today’s world, digital products have become an essential part of our lives. From mobile apps to online services, digital products are everywhere. Creating a successful digital product is not an easy task. It requires a lot of hard work, dedication, and creativity. In this article, we will explore the…

Got your product ready to sell? Here’s what to do next. — I don’t care what anyone says, marketing is hard. With social media platforms multiplying like rabbits and loads of martech tools to choose from, it’s easy for solopreneurs to drown in a sea of data. But fear not, my friend. You don’t have to be a marketing wizard to get…

Check out Hubble for launching micro-apps — We’re going to talk about one of the big questions on everyone’s minds — how the hell do you build an AI product? Now, before we get started, let me just say that it’s a great time to experiment with building with AI. You don’t have to aim for the…