Zapier’s rebrand kept them out of the Russia-Ukraine war — Another year goes by and I am still hearing about “the top rebrands” only to find out it’s a logo redesign by a popular brand. Well, I’m here to change the game. When I started this series, “The Best Rebrands,” I noticed that most articles only focus on the redesigned…

I’m sick of logo redesigns cosplaying as full-scale rebrands — What gets advertised as the top rebrands of the year, are really logo redesigns by popular brands. When I began this series, The Best Rebrands, it was because I noticed that most articles only focused on the design aspect of a rebrand. …

Use this simple 5-part structure to publish more often — Do you want to write more but have a hard time knowing where to start? Well, you’re not alone. The writing process creates certain roadblocks that can slow down even the best writers. From choosing the right topic to finding a working title, it’s a science. Possibly the largest leap…

All you need is a Google Doc and Gumroad account! — In the world of digital entrepreneurship, creating content products can be a great way to generate revenue and provide value to your audience. However, with so many options available, it can be difficult to decide which types of content products to create. Here are 5 digital products that solopreneurs should…

Apply these fundamentals to boost user happiness — It’s easy to get caught up in the latest website trends, we forget the importance of the basics. While flashy designs and animations can certainly make a website stand out, they won’t matter much if the core aspects of a website are overlooked. Copy, images, buttons, and psychology are the…

When everyone thinks they can do your job… but they can’t — You do not want to be a social media marketer in 2023. Here’s why: Social media is regarded as a plague Most people do not understand what you do There are many ways to get marketing “wrong” Expectations for results fall squarely on your shoulders Everyone thinks they can do…

Hint: Don’t make it about you — Going it alone may seem brave, but it’s not always the smartest move. Remember being a kid and trying to tie your shoelaces in front of the class, hoping no one laughs if you struggle a bit. Asking for the things you want in life can feel the same way. …

Medium writers need to pay close attention to #3 — I’ve got some crucial insights to share with you about the landmines of social media content creation. Avoiding these common mistakes could mean the difference between a successful online presence and a flop. Picture this: You’re driving down the highway, cruising along with the wind in your hair, when all…

Find what you love in the product and people will notice. — When it comes to sales, authenticity is key. This is why companies often offer employee discounts — so their staff can vouch for a product’s worth with confidence. Imagine dining at a restaurant and hearing the waiter rave about their favorite dish, declaring “The ratatouille is to die for, but…