I’m sick of logo redesigns cosplaying as full-scale rebrands — What gets advertised as the top rebrands of the year, are really logo redesigns by popular brands. When I began this series, The Best Rebrands, it was because I noticed that most articles only focused on the design aspect of a rebrand. …

Use this simple 5-part structure to publish more often — Do you want to write more but have a hard time knowing where to start? Well, you’re not alone. The writing process creates certain roadblocks that can slow down even the best writers. From choosing the right topic to finding a working title, it’s a science. Possibly the largest leap…

Much like drug arrests, drug testing disproportionately affects people of color — Despite the fact that marijuana is legal in 19 states, there is no universally accepted method for measuring its real-time effect on people. This is because marijuana’s active ingredient, THC (technical name: Tetrahydrocannabinol) does not have the same effect on humans as alcohol and other substances. This is an issue…

2022 has become the Year of the Layoffs — Netflix isn’t the only company in trouble right now; businesses across industries are suffering from major budget cuts and revenue declines this year. Layoffs are becoming more common, and no job is protected. With mass layoff announcements almost every day, it’s become difficult to keep track of every company affected…

“We are being FORCED to post video” — With a combined follower count of 687 million, when Kim Kardashian and Kylie Jenner speak, people listen. Instagram is listening, too. It is well documented that the platform has undergone many changes. All in hopes to stay ahead of TikTok. But let’s face it, they’re not. In its most recent…

#8 Use competitor flaws to your advantage — Well-written social media posts, product pages, and website content are critical to converting leads into customers. You don’t have to be J.K. Rowling to write copy that hooks readers and drives them to buy… You just need to know a few effective techniques. Email marketing nerd, Chase Dimond, recently published…

Logo inspiration from young and veteran animators — According to a Daily Blogging research report, 30% of customers in the United States look at a brand’s logo before they check their products. If you utilize an animated logo instead of a static one, you can enhance this percentage even more. …

A gentle introduction to marketing for new business owners — I’ve been gathering marketing strategies for personal use for the past three years. Here are the ones I return to the most: Growth over everything… in the beginning A lot of marketers are creators in disguise. They’ll tell you to spend time on a logo or fancy website UI before you launch your product. In actuality…

TikTok encourages stealing ideas and calls it “trends” — TikTok’s claim to fame are dancing and lip-syncing videos, right? If you think that then you’re probably subscribed to Millennial+ (25 and older). We’re looking through the lens of media from the past 10 years. Underneath the whimsy, TikTok has a way of making the world speak one language. Through…