AI-Assisted Design Tools to Elevate Your Brand Identity in 24 Hours

Small design decisions shouldn’t take all day

Divad Sanders
5 min readJan 7


Photo by Victoria Akvarel from Pexels

Tools to design a brand can be expensive, especially for businesses with tight budgets or those just starting out.

But as a business owner, you know that branding is an essential aspect of building and growing your company. Your brand is the visual representation of your company’s values, personality, and message, and it helps to differentiate you from your competitors.

Fortunately, there are also free AI tools available that can help you design your brand from start to finish.

Choose color palettes for your website/product

Color is a designer’s most powerful and versatile tool.

Color elicits feelings.

It has an effect on our perception, eliciting subconscious or conscious responses in the human brain. The colors you choose for your brand’s visual identity will be present in every place people interact with it:

  • Website
  • Logo
  • Packaging
  • Emails
  • Merchandise
  • Promotions
  • Online Content

You may be quick to Google search “color theory” and “color wheel” to find a color pairing that works based on science.


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Luckily, there are online tools like Huemint that use machine learning to generate balanced color combinations.

Not sure how to distribute your colors across your brand assets?

Use the 60/30/10 rule. 60% of your colors are going to be primary, 30% secondary, and 10% accent. This trick will help you gain balance in your branding.

Generate font pairings

A font, or typeface, is the visual representation of text, and it plays a crucial role in how a brand is perceived. The right font can convey the personality of a brand…



Divad Sanders

Simplifying the marketing strategies used by my favorite brands. My list of favorite tools: