Branding for the Unintentional Entrepreneur

What makes a great brand [in 3 minutes]

Photo by MK +2 on Unsplash

Branding isn’t something you do once and forget about.

It’s an ongoing process that takes time, commitment and energy to develop and maintain.

A brand is everything that you do to differentiate yourself from your competitors, both online and offline. It’s the look of your website, the quality of your products, the tone of your voice, and how you interact with customers.

The world’s most successful companies understand these aspects of a brand:

1. Brand and business are not the same. The brand makes the path to purchasing easier and more enjoyable for the customer.
2. Branding is the infusion of your “why” into what you sell.
3. Branding is the collective intentions and behaviors of the people who work within a company. It is a manifestation of their values, beliefs, and the vision they have set in the world.
4. Your logo and Instagram grid are shadows of your brand. They tell people it exists in the world. In the same way, it takes more than a camera to be a photographer, branding requires more than design.
5. Branding is what you say and do consistently applied over time.
6. Brands are always…