JP Morgan-TikTok Partnership Shakes Up Social Media Competition

This unlikely partnership may ease US concerns about China’s influence

Divad Sanders
2 min readJan 14, 2023

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Photo by ELEVATE from Pexels

In today’s rapidly changing business environment, it’s not uncommon to see partnerships forming between companies in different industries.

One such partnership that has recently grabbed headlines is the collaboration between financial giant JP Morgan and social media platform TikTok.

It’s always fascinating to see how different industries intersect and evolve.

JP Morgan partnering with TikTok for payments is a perfect example of how the financial sector is adapting to meet the needs of the digital age.

The fact that TikTok users spent $3.4bn in 2022 buying virtual gifts is a testament to the platform’s growing influence and potential for revenue.

And having former key JPM execs now on the ByteDance team certainly doesn’t hurt in terms of winning the deal.

It will be interesting to see how this partnership impacts the competitive landscape for other social media platforms, particularly with regard to creator payouts.

And the potential for this partnership to ease US concerns about China’s influence on the economy is certainly worth noting. It just goes to show that in today’s rapidly changing world, the most unlikely of partnerships can have a big impact.

Do you think the partnership between JP Morgan and TikTok impacts the competitive landscape for other social media platforms?

For more information: https://www.forbes.com/sites/alexandralevine/2023/01/05/bytedance-jpmorgan-tiktok/?sh=371355b12daa

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Divad Sanders

Simplifying the marketing strategies used by my favorite brands. My list of favorite tools: bit.ly/founder-library