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Stop Giving 7-Day Free Trials for Your SaaS (Do This Instead)

Divad Sanders
Better Marketing
Published in
7 min readFeb 15, 2025
Photo by cottonbro studio from Pexels

I’m an expert when it comes to signing up for free trials.

Multiple emails (real and temporary)
Gift cards instead of personal cards
Free text numbers if they need to send a code

We’ve all done it.

Squeezed all the life out of a free trial just to cut-and-run before your card gets charged for the full version. Free trials used to be the go-to way to introduce potential customers to your SaaS products.

But, with AI wrappers now accelerating product development at lightning speed, customers are constantly flooded with new software to “test,” making it harder to truly understand what sets your product apart.

While everyone on Product Hunt is still playing the trial game, smart founders are quietly shifting to something that actually brings dollars into the business.

Offers.

The world has moved on.

If you’re still using free trials as your main growth driver, you’re already behind.

Table of Contents:

The Problem with Using Free Trials

How Offers Disrupt the Traditional SaaS Model
- Financial Impact
- Customer Relationship

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Better Marketing
Better Marketing

Published in Better Marketing

A publication by and for marketers. We publish marketing inspiration, case studies, career advice, tutorials, industry news, and more.

Divad Sanders
Divad Sanders

Written by Divad Sanders

Simplifying the marketing strategies used by my favorite brands. My list of brand building tools: bit.ly/founder-library