Thank you for joining the conversation, Claudia.

I'm noticing that the audience/followers a creator has on Threads is a percentage of the audience they have on Instagram. When people join Threads, they are prompted to follow the same people they follow on IG. So your Threads audience is a microcosm of your IG audience.

I've yet to see a creator whose reach on Threads surpass their reach on IG. And I attribute that to the infancy of the app. I think it will get better though.