Venture Capitalists Don’t Invest In Startups. They Invest in Founders

Illustration by vals _

How do venture capitalists (VC) assess a potential startup?

Well, first things first, I am not a venture capitalist, but as a brand strategist and designer who works with entrepreneurs and startup companies, my goals are aligned with my clients: build an identity around the product that fosters a culture, creates their community and attracts…