Why Most Marketing Fails (And How to Fix It)
Turn every piece of content into a magnet for new customers
Most marketing fails.
It’s a hard truth, but one that becomes obvious if you pay attention.
Think about the last time you scrolled through social media — how many ads did you skip? Probably all of them. The reality is, that most marketing just isn’t useful to us. And that’s the problem.
If I see another one of Trump’s “Kamala, the border czar” ads imma lose it!
Why? Because they’re not actually useful to us.
The problem is that most of the sellers in the world focus on the wrong thing. They obsess over slogans or flashy editing, thinking that’s what will grab attention.
But people don’t care about cleverness for its own sake.
They care about lessening their problems and turning their lives around.
The secret to marketing that works is embarrassingly simple: be useful.
Create things that genuinely help the people you serve, even if they never buy from you. It sounds counterintuitive, but it works far better than traditional “I sell, you buy” tactics.
